short story

Who We are

When we firstly opened our eyes to the internationally corporation world, it was right before the global crisis in 2008. The voices of crisis were clearly heard and we had fear in our minds – we had no enough money in our pockets to start doing business in that environment…

But we started, because also, we had courage in our hearts; we had a great education of international economics and politics. And the most important one, we had passion to be an actor of international trade.

CAPELL, started its activities in second half of 2007, was a new and extremely dynamic company who aimed to import of the products which are not manufactured in Turkey or not provide competitiveness in case of manufacturing in Turkey; to export of products, manufactured in Turkey which has competitive advantages; and also, to provide consultancy services to the SME’s who lives difficulties to penetrate new international markets.

During its fast, strong and steady developing process, CAPELL started to perform in different business sectors in internationally. So in the beginning of 2019 we needed to separate all sectors by different companies for better and clearer management. Finally, we transformed to “CAPELL Group of Companies” and renew our name as CAPELL METAL and separated our operations. We specialized in flat and long steel production and trade, especially Hot Rolled Steel Coils and plates, Galvanized Steel Coils, Prepainted Steel Coils, Hollow Section, HEA/HEB/IPE/UPN profiles and beams. We are going on to provide the best quality products to our customers around the world.

We know well about the difficulties of doing international business and this situation provides us to well-understanding the customer requirements. We can easily guess that you have problems with not only currency rates but also financial issues like our other customers. In this respect we proud to declare that we are ready to support you in your financial issues too.

Let’s be a member of our customer family and take your place on safe international business area of CAPELL Group.

Now; ladies and gentlemen! you are welcome to CAPELL, who has one of the most robust and quick global supply chain in steel industry; who has loyal (and royal for us) customers in 3 continents; and who has great experience in international steel trade.

Please enjoy your tour on our web site.

CAPELL Group

Why Choose Us

Because, we know you and your exact requirements. In our business life we came face to face over than 1000 customers around the world. We can easily understand what you need.

Because, we have know-how, strategic suppliers and factories who manufacture just for us with our know-how around the world, and also we support them with our raw materials. Also we regularly monitor them to keep in our quality standards

Because, we are easy going people who has emotions and intelligence. We just want to bring a breath of fresh air to ordinary and cruel business life of international steel trade with our passion.

Great Experience

Our Services

Perfect Timing and Speed

Our customers need urgent deliveries most of times. In those cases, the most important thing is timing and speed. In those cases, we promise to respond you max. in 24 hours

Unique & Useful Ideas

Sometimes our customers need to make a decision between several options. Also many times they need to find an alternative to their current material or trade. In those cases, – don’t worry – we are here for you.

We Love Our Clients

We really love our clients. Because you all are not only our customers but also our friends. When we visit your country you always show your hospitality. Also we always become the happiest people, when you visit us.

136455

tons of steel are sold so far

268

Customers in 3 Continents

652

Shipments are organized

3663

Inquries are responded